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Strategic marketing channel management /

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Cooper, M. Bixby.

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Strategic marketing channel management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing channel management // Donald J. Bowersox, M. Bixby Cooper.
Author:	Bowersox, Donald J.
other author:	Cooper, M. Bixby.
Published:	New York :McGraw-Hill, : c1992.,
Description:	xix, 488 p. :ill. ;24 cm.
Notes:	Includes bibliographical references (p. 458-459) and index.
Series:	McGraw-Hill series in marketing
Subject:	Business logistics. -
ISBN:	0070067570 (pbk.)

Strategic marketing channel management /
Bowersox, Donald J.

Strategic marketing channel management /Donald J. Bowersox, M. Bixby Cooper. - New York :McGraw-Hill,c1992. - xix, 488 p. :ill. ;24 cm. - McGraw-Hill series in marketing.

Includes bibliographical references (p. 458-459) and index.

ISBN: 0070067570 (pbk.)

LCCN: 91035022Subjects--Topical Terms:

648045
Business logistics.

LC Class. No.: HF5415.129 / .B68 1992

Dewey Class. No.: 658.8/4

Strategic marketing channel management /
LDR:00596nam a2200181 a 45 001 646139
005 19920122174059.4
008 910910s1992 nyua b 001 0 eng
010 $a 91035022
020 $a 0070067570 (pbk.)
035 $a dt 00005145
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.129 $b .B68 1992
082 0 0 $a 658.8/4 $2 20
100 $a Bowersox, Donald J. $3 655353
245 1 0 $a Strategic marketing channel management / $c Donald J. Bowersox, M. Bixby Cooper.
260 0 $a New York : $c c1992. $b McGraw-Hill,
300 $a xix, 488 p. : $b ill. ; $c 24 cm.
440 0 $a McGraw-Hill series in marketing
500 $a Includes bibliographical references (p. 458-459) and index.
650 $a Business logistics. $3 648045
650 $a Marketing channels $x Management. $3 655354
650 $a Physical distribution of goods. $3 648046
700 $a Cooper, M. Bixby. $3 655352

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W0015394

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.129 B786 1992

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