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Defining, measuring, and managing br...
~
Leuthesser, Lance.
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Defining, measuring, and managing brand equity : = a conference summary /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Defining, measuring, and managing brand equity :/ by Lance Leuthesser.
Reminder of title:
a conference summary /
other author:
Leuthesser, Lance.
corporate name:
Marketing Science Institute Conference
Published:
Cambridge, MA :Marketing Science Institute, : 1988.,
Description:
32 p. ;28 cm.
Notes:
"Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX."
Subject:
Marketing - Congresses. -
Defining, measuring, and managing brand equity : = a conference summary /
Defining, measuring, and managing brand equity :
a conference summary /by Lance Leuthesser. - Cambridge, MA :Marketing Science Institute,1988. - 32 p. ;28 cm. - Report ;no. 88-104. - Report (Marketing Science Institute) ;no. 88-104.
"Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX."Subjects--Topical Terms:
666011
Marketing
--Congresses.
Defining, measuring, and managing brand equity : = a conference summary /
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a conference summary /
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by Lance Leuthesser.
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1988.
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32 p. ;
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"Marketing Science Institute Conference held March 1-3, 1988, in Austin, TX."
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Marketing
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Leuthesser, Lance.
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Report (Marketing Science Institute) ;
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no. 88-104
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667341
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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Attachments
W0024239
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HF5415 M345 1988
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1
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