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Kleppner's advertising procedure /

~

Kleppner, Otto, (1899-)

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Kleppner's advertising procedure /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Kleppner's advertising procedure // J. Thomas Russell, W. Ronald Lane.
Author:	Russell, Thomas,
other author:	Kleppner, Otto,
Published:	Englewood Cliffs, N.J. :Prentice Hall, : c1995.,
Description:	1 v. (in various pagings) :ill. ;29 cm.
Series:	The Prentice Hall series in marketing
Subject:	Advertising. -
ISBN:	0133488306 :

Kleppner's advertising procedure /
Russell, Thomas,1941-

Kleppner's advertising procedure /J. Thomas Russell, W. Ronald Lane. - 13th ed. - Englewood Cliffs, N.J. :Prentice Hall,c1995. - 1 v. (in various pagings) :ill. ;29 cm. - The Prentice Hall series in marketing.

Includes bibliographical references and index.

ISBN: 0133488306 :US71.5

LCCN: 94025208Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .K45 1995

Dewey Class. No.: 659.1

Kleppner's advertising procedure /
LDR:00641nam a2200205 a 45 001 658261
003 DLC
005 19941122104233.4
008 941104s1995 njua b 001 0 eng
010 $a 94025208
020 $a 0133488306 : $c US71.5
035 $a dt 00017864
040 $a DLC $c DLC
050 0 0 $a HF5823 $b .K45 1995
082 0 0 $a 659.1 $2 20
100 $a Russell, Thomas, $d 1941- $3 681210
245 1 0 $a Kleppner's advertising procedure / $c J. Thomas Russell, W. Ronald Lane.
250 $a 13th ed.
260 $a Englewood Cliffs, N.J. : $c c1995. $b Prentice Hall,
300 $a 1 v. (in various pagings) : $b ill. ; $c 29 cm.
440 4 $a The Prentice Hall series in marketing
504 $a Includes bibliographical references and index.
650 $a Advertising. $3 570176
700 $a Kleppner, Otto, $d 1899- $t Advertising procedure. $3 681208
700 $a Lane, W. Ronald, $d 1940- $3 681209

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W0029335

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

01.外借(書)_YB

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HF5823 K45 1995

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1 records • Pages 1 •
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