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Marketing management : = strategies ...

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Paul, Gordon W.

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Marketing management : = strategies and programs /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ Joseph P. Guiltinan, Gordon W. Paul.
Reminder of title:	strategies and programs /
Author:	Guiltinan, Joseph P.
other author:	Paul, Gordon W.
Published:	New York :McGraw-Hill, : c1994.,
Description:	xvi, 480 p. :col. ill. ;24 cm.
Series:	McGraw-Hill series in marketing
Subject:	Marketing - Management. -
ISBN:	0070489718 (pbk. : alk. paper) :

Marketing management : = strategies and programs /
Guiltinan, Joseph P.

Marketing management :strategies and programs /Joseph P. Guiltinan, Gordon W. Paul. - 5th ed. - New York :McGraw-Hill,c1994. - xvi, 480 p. :col. ill. ;24 cm. - McGraw-Hill series in marketing.

Includes bibliographical references and index.

ISBN: 0070489718 (pbk. : alk. paper) :US20.26

LCCN: 93022754Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .G84 1994

Dewey Class. No.: 658.8

Marketing management : = strategies and programs /
LDR:00657nam a2200205 a 45 001 665271
003 DLC
005 19941008130357.8
008 930511s1994 nyua b 001 0 eng
010 $a 93022754
020 $a 0070489718 (pbk. : alk. paper) : $c US20.26
035 $a dt 00002408
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .G84 1994
082 0 0 $a 658.8 $2 20
100 $a Guiltinan, Joseph P. $3 671090
245 1 0 $a Marketing management : $b strategies and programs / $c Joseph P. Guiltinan, Gordon W. Paul.
250 $a 5th ed.
260 $a New York : $c c1994. $b McGraw-Hill,
300 $a xvi, 480 p. : $b col. ill. ; $c 24 cm.
440 0 $a McGraw-Hill series in marketing
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161
700 $a Paul, Gordon W. $3 693520

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W0012556

罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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HF5415.13 G962 1994

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