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Persuasive advertising for entrepren...

Granat, Jay P.

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Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Persuasive advertising for entrepreneurs and small business owners :/ Jay P. Granat.
Reminder of title:	how to create more effective sales messages /
Author:	Granat, Jay P.
Published:	New York :Haworth Press, : c1994.,
Description:	194 p. :ill. ;23 cm.
Series:	Haworth marketing resources
Subject:	Advertising - Psychological aspects. -
ISBN:	156024366X (acid-free paper)

Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /
Granat, Jay P.

Persuasive advertising for entrepreneurs and small business owners :how to create more effective sales messages /Jay P. Granat. - New York :Haworth Press,c1994. - 194 p. :ill. ;23 cm. - Haworth marketing resources.

Includes bibliographical references (p. 189-190) and index.

ISBN: 156024366X (acid-free paper)

LCCN: 92022807Subjects--Topical Terms:

578015
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .G7 1994

Dewey Class. No.: 659.1

Persuasive advertising for entrepreneurs and small business owners : = how to create more effective sales messages /
LDR:00712pam a2200205 a 45 001 665783
003 DLC
005 19940912085437.2
008 920609s1994 nyua b 001 0 eng
010 $a 92022807
020 $a 156024366X (acid-free paper)
020 $a 1560243678 (pbk. : acid-free paper)
035 $a dt 00015230
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5822 $b .G7 1994
082 0 0 $a 659.1 $2 20
100 $a Granat, Jay P. $3 694317
245 1 0 $a Persuasive advertising for entrepreneurs and small business owners : $b how to create more effective sales messages / $c Jay P. Granat.
260 $a New York : $c c1994. $b Haworth Press,
300 $a 194 p. : $b ill. ; $c 23 cm.
440 0 $a Haworth marketing resources
504 $a Includes bibliographical references (p. 189-190) and index.
650 $a Advertising $x Psychological aspects. $3 578015
650 $a Marketing. $3 536353
650 $a Persuasion (Psychology) $3 533184
650 $a Small business. $3 645917