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Strategic marketing management : = p...
~
Gilligan, Colin.
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Strategic marketing management : = planning, implementation, and control /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Strategic marketing management :/ Richard M.S. Wilson and Colin Gilligan.
Reminder of title:
planning, implementation, and control /
Author:
Wilson, R. M. S.
other author:
Gilligan, Colin.
Published:
Oxford ;Butterworth-Heinemann, : 1997.,
Description:
xx, 827 p. :ill. ;29 cm.
Notes:
"Published in association with the Chartered Institute of Marketing."
Series:
The Marketing series
Subject:
Marketing - Management. -
ISBN:
075062244X (pbk.) :
Strategic marketing management : = planning, implementation, and control /
Wilson, R. M. S.
Strategic marketing management :
planning, implementation, and control /Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford ;Butterworth-Heinemann,1997. - xx, 827 p. :ill. ;29 cm. - The Marketing series. - Marketing series (London, England).
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references (p. 791-811) and index.
ISBN: 075062244X (pbk.) :UK22.50Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5415.13 / .W547 1992
Dewey Class. No.: 658.8/02
Strategic marketing management : = planning, implementation, and control /
LDR
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19981203155330.9
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980326s1997 enka b 00110 eng
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075062244X (pbk.) :
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NDHU
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NDHU
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.W547 1992
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658.8/02
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20
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Wilson, R. M. S.
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(Richard Malcolm Sano)
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701582
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Strategic marketing management :
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planning, implementation, and control /
$c
Richard M.S. Wilson and Colin Gilligan.
250
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2nd ed.
260
0
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Oxford ;
$a
Boston :
$c
1997.
$b
Butterworth-Heinemann,
300
$a
xx, 827 p. :
$b
ill. ;
$c
29 cm.
440
4
$a
The Marketing series
500
$a
"Published in association with the Chartered Institute of Marketing."
504
$a
Includes bibliographical references (p. 791-811) and index.
650
$a
Marketing
$x
Management.
$3
559161
700
$a
Gilligan, Colin.
$3
701581
710
$a
Chartered Institute of Marketing.
$3
578725
830
$a
Marketing series (London, England)
$3
666389
based on 0 review(s)
Location:
ALL
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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No. of reservations
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W0037901
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415.13 W547 1997
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1 records • Pages 1 •
1
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