東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

Advertising and promotion : = an int...

Belch, Michael A.

Amazon

博客來

Advertising and promotion : = an integrated marketing communications perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and promotion :/ George E. Belch & Michael A. Belch.
Reminder of title:	an integrated marketing communications perspective /
Author:	Belch, George E.
other author:	Belch, Michael A.
Published:	Boston :McGraw-Hill, : c2004.,
Description:	xxvi, 779, [67] p. :col. ill. ;28 cm.
Series:	The McGraw-Hill/Irwin series in marketing
Subject:	Advertising. -
ISBN:	0071214380 (pbk. : int'l ed.) :

Advertising and promotion : = an integrated marketing communications perspective /
Belch, George E.

Advertising and promotion :an integrated marketing communications perspective /George E. Belch & Michael A. Belch. - 6th ed. / - Boston :McGraw-Hill,c2004. - xxvi, 779, [67] p. :col. ill. ;28 cm. - The McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (p. EN1-EN25) and index.

ISBN: 0071214380 (pbk. : int'l ed.) :NT1030.00

LCCN: 2003042015Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .B387 2004

Dewey Class. No.: 659.1

Advertising and promotion : = an integrated marketing communications perspective /
LDR:00773nam a2200217 a 45 001 693421
005 20090617
008 040920s2004 maua b 001 0 eng
010 $a 2003042015
020 $a 0071214380 (pbk. : int'l ed.) : $c NT1030.00
020 $a 0072536764
035 $a acw93000009 林穎青97
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5823 $b .B387 2004
082 0 0 $a 659.1 $2 21
100 $a Belch, George E. $q (George Eugene) $3 742885
245 1 0 $a Advertising and promotion : $b an integrated marketing communications perspective / $c George E. Belch & Michael A. Belch.
250 $a 6th ed. / $b International ed.
260 $a Boston : $c c2004. $b McGraw-Hill,
300 $a xxvi, 779, [67] p. : $b col. ill. ; $c 28 cm.
440 4 $a The McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references (p. EN1-EN25) and index.
650 $a Advertising. $3 570176
650 $a Communication in marketing. $3 584906
650 $a Sales promotion. $3 597173
700 $a Belch, Michael A. $3 742884