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Essentials of CRM : = a guide to cus...

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Bergeron, Bryan P.

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Essentials of CRM : = a guide to customer relationship management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Essentials of CRM :/ Bryan Bergeron.
Reminder of title:	a guide to customer relationship management /
Author:	Bergeron, Bryan P.
Published:	New York :Wiley, : c2002.,
Description:	xiii, 220 p. :ill. ;23 cm.
Series:	Essentials series
[NT 15003449]:	Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
Subject:	Customer relations - Management. -
Online resource:	http://www.loc.gov/catdir/toc/wiley021/2001008002.htmlhttp://www.loc.gov/catdir/toc/wiley021/2001008002.html
Online resource:	http://www.loc.gov/catdir/bios/wiley044/2001008002.htmlhttp://www.loc.gov/catdir/bios/wiley044/2001008002.html
Online resource:	http://www.loc.gov/catdir/description/wiley036/2001008002.htmlhttp://www.loc.gov/catdir/description/wiley036/2001008002.html
ISBN:	0471206032 (pbk.) :

Essentials of CRM : = a guide to customer relationship management /
Bergeron, Bryan P.

Essentials of CRM :a guide to customer relationship management /Bryan Bergeron. - New York :Wiley,c2002. - xiii, 220 p. :ill. ;23 cm. - Essentials series.

Includes bibliographical references (p. 209-211) and index.

Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.

ISBN: 0471206032 (pbk.) :US29.95

LCCN: 2001008002Subjects--Topical Terms:

582814
Customer relations
--Management.

LC Class. No.: HF5415.5 / .B454 2002

Dewey Class. No.: 658.8/12

Essentials of CRM : = a guide to customer relationship management /
LDR:01233cam a2200241 a 45 001 693463
005 20040920
008 040920s2002 nyua b 001 0 eng
010 $a 2001008002
020 $a 0471206032 (pbk.) : $c US29.95
035 $a imw93000020
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .B454 2002
082 0 0 $a 658.8/12 $2 21
100 $a Bergeron, Bryan P. $3 600627
245 1 0 $a Essentials of CRM : $b a guide to customer relationship management / $c Bryan Bergeron.
260 $a New York : $c c2002. $b Wiley,
300 $a xiii, 220 p. : $b ill. ; $c 23 cm.
440 0 $a Essentials series
504 $a Includes bibliographical references (p. 209-211) and index.
505 0 $a Overview -- The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM -- Getting there.
650 $a Customer relations $x Management. $3 582814
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley021/2001008002.html $z http://www.loc.gov/catdir/toc/wiley021/2001008002.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley044/2001008002.html $z http://www.loc.gov/catdir/bios/wiley044/2001008002.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley036/2001008002.html $z http://www.loc.gov/catdir/description/wiley036/2001008002.html

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W0126539

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.5 B454 2002

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1 records • Pages 1 •
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