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Customer relationship management (CR...
~
Knox, Simon.
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Customer relationship management (CRM) : = building the business case /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Customer relationship management (CRM) :/ Lynette Ryals, Simon Knox and Stan Maklan.
Reminder of title:
building the business case /
Author:
Ryals, Lynette.
other author:
Knox, Simon.
Published:
Harlow :Financial Times/Prentice Hall, : 2000.,
Description:
xvii, 119 p. :ill. ;30 cm.
Notes:
Cover title: Customer relationship management : the business case for CRM.
Series:
Management research in practice
Subject:
Customer relations - Management. -
ISBN:
0273650696 (pbk.) :
Customer relationship management (CRM) : = building the business case /
Ryals, Lynette.
Customer relationship management (CRM) :
building the business case /Lynette Ryals, Simon Knox and Stan Maklan. - Harlow :Financial Times/Prentice Hall,2000. - xvii, 119 p. :ill. ;30 cm. - Management research in practice.
Cover title: Customer relationship management : the business case for CRM.
Bibliography: p. 105-119.
ISBN: 0273650696 (pbk.) :UK99.99Subjects--Topical Terms:
582814
Customer relations
--Management.
Customer relationship management (CRM) : = building the business case /
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Customer relationship management (CRM) :
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building the business case /
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Lynette Ryals, Simon Knox and Stan Maklan.
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Financial Times/Prentice Hall,
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xvii, 119 p. :
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ill. ;
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30 cm.
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Management research in practice
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A Cranfield School of Management/Financial Times Prentice Hall research report
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Cover title: Customer relationship management : the business case for CRM.
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Bibliography: p. 105-119.
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Customer relations
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Knox, Simon.
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Maklan, Stan.
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Cranfield School of Management.
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Customer relationship management : the business case for CRM.
based on 0 review(s)
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六樓西文書區HC-Z(6F Western Language Books)
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Items
1 records • Pages 1 •
1
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W0126619
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5415.5 R988 2000
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1 records • Pages 1 •
1
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