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Services marketing /
~
Bitner, Mary Jo.
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Services marketing /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Services marketing // Valarie A. Zeithaml, Mary Jo Bitner.
Author:
Zeithaml, Valarie A.
other author:
Bitner, Mary Jo.
Published:
New York :McGraw Hill, : c1996.,
Description:
xx, 700 p. :ill., maps ;25 cm.
Series:
McGraw-Hill series in marketing
Subject:
Customer services. -
ISBN:
0070782504 (acid-free paper)
Services marketing /
Zeithaml, Valarie A.
Services marketing /
Valarie A. Zeithaml, Mary Jo Bitner. - New York :McGraw Hill,c1996. - xx, 700 p. :ill., maps ;25 cm. - McGraw-Hill series in marketing.
Includes bibliographical references and index.
ISBN: 0070782504 (acid-free paper)
LCCN: 95044395Subjects--Topical Terms:
657636
Customer services.
LC Class. No.: HD9980.5 / .Z45 1996
Dewey Class. No.: 658.8
Services marketing /
LDR
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001
697357
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DLC
005
20050927
008
050927s1996 nyuab b 001 0 eng
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95044395
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0070782504 (acid-free paper)
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DLC
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DLC
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HD9980.5
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658.8
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Zeithaml, Valarie A.
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Services marketing /
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Valarie A. Zeithaml, Mary Jo Bitner.
260
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New York :
$c
c1996.
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McGraw Hill,
300
$a
xx, 700 p. :
$b
ill., maps ;
$c
25 cm.
440
0
$a
McGraw-Hill series in marketing
504
$a
Includes bibliographical references and index.
650
$a
Customer services.
$3
657636
650
$a
Marketing.
$3
536353
650
$a
Service industries
$x
Marketing.
$3
647833
700
$a
Bitner, Mary Jo.
$3
738455
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
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Attachments
GW0012366
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
一般圖書
HD9980.5 Z45 1996
一般使用(Normal)
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1 records • Pages 1 •
1
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