東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Building retail brands to drive value

Franklin, Eric.

Linked to FindBook

Google Book

Amazon

博客來

Building retail brands to drive value

Record Type:	Projected and video material : Monograph/item
Title/Author:	Building retail brands to drive value/ a production of the Stanford Video Media Group of the Stanford Alumni Association.
remainder title:	Executive briefings
other author:	Franklin, Eric.
Published:	[Stanford, Calif.] :Stanford Video ; : c2002.,
Description:	1 videodisc (42 min.) :sd., col. ;4 3/4 in.
Notes:	"Taped live June 29, 2002 at Stanford University."
Series:	Stanford executive briefings
Subject:	Brand name products - Marketing. -

Building retail brands to drive value
Building retail brands to drive value[videorecording] /Executive briefingsa production of the Stanford Video Media Group of the Stanford Alumni Association. - [Stanford, Calif.] :Stanford Video ;c2002. - 1 videodisc (42 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings.

"Taped live June 29, 2002 at Stanford University."

Producers, Karen Sutton, Eric Franklin ; director, Mauricio Quijano.

Presenter, Jeanne Jackon.

Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.

DVD format.

US70.00Subjects--Topical Terms:

605907
Brand name products
--Marketing.

Building retail brands to drive value
LDR:01133ngm a2200229 a 45 001 700476
005 20060316
007 vd cvaizu
008 060316s2002 cau042 vleng d
020 $c US70.00
035 $a BMP9401399
040 $a CE@ $c CE@ $d OCLCQ $d MTU $d DH
245 0 0 $a Building retail brands to drive value $h [videorecording] / $c a production of the Stanford Video Media Group of the Stanford Alumni Association.
246 3 $a Executive briefings
246 3 $a Strategies for the competitive edge
260 $a [Stanford, Calif.] : $a Mill Valley, Calif. : $c c2002. $b Stanford Video ; $b Kantola Productions [distributor],
300 $a 1 videodisc (42 min.) : $b sd., col. ; $c 4 3/4 in.
440 0 $a Stanford executive briefings
500 $a "Taped live June 29, 2002 at Stanford University."
508 $a Producers, Karen Sutton, Eric Franklin ; director, Mauricio Quijano.
511 0 $a Presenter, Jeanne Jackon.
520 $a Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern.
538 $a DVD format.
650 $a Brand name products $x Marketing. $3 605907
650 $a New products $x Marketing. $3 668920
700 $a Franklin, Eric. $3 754772
700 $a Jackson, Jeanne. $3 754773
700 $a Quijano, Mauricio. $3 746526
700 $a Sutton, Karen. $3 530606
710 $a Stanford Alumni Association. $3 754748
710 $a Stanford Video Media Group. $3 727150