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Don't just set prices = manage them ...
~
Gurley, Gordon.
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博客來
Don't just set prices = manage them strategically! /
Record Type:
Projected and video material : Monograph/item
Title/Author:
Don't just set prices/ [presented by] Thomas T. Nagle ; production services provided by Stanford Video ; director/engineer, Gordon Gurley.
Reminder of title:
manage them strategically! /
other author:
Gurley, Gordon.
Published:
[Stanford, CA] :Stanford Video ; : c2005.,
Description:
1 videodisc (57 min.) :sd., col. ;4 3/4 in.
Subject:
Marketing - Management. -
Don't just set prices = manage them strategically! /
Don't just set prices
manage them strategically! /[videorecording] :[presented by] Thomas T. Nagle ; production services provided by Stanford Video ; director/engineer, Gordon Gurley. - [Stanford, CA] :Stanford Video ;c2005. - 1 videodisc (57 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings. - Stanford executive briefings (Unnumbered).
Taped live Feb. 9, 2005 at Stanford University.
"In order to get customers to pay for value, you have to do more than just set a value-based price. You must proactively manage your markets with communications that justify your price in terms of value" --back cover.
DVD.
US70.00Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5416.5 / .D688 2005
Don't just set prices = manage them strategically! /
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manage them strategically! /
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based on 0 review(s)
Location:
ALL
二樓視聽區 (2F A/V Media Resources)
Year:
Volume Number:
Items
2 records • Pages 1 •
1
Inventory Number
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Item Class
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Opac note
Attachments
V0020003
二樓視聽區 (2F A/V Media Resources)
05.外借(視聽資料)_YA
DVD資料
DVD HF5416.5 D688 2005
一般使用(Normal)
On shelf
0
家用版
Reserve
V0020010
二樓視聽區 (2F A/V Media Resources)
05.外借(視聽資料)_YA
DVD資料
DVD HF5416.5 D688 2005
一般使用(Normal)
On shelf
0
家用版
Reserve
2 records • Pages 1 •
1
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