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Marketer's toolkit : = the 10 strate...

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Marketer's toolkit : = the 10 strategies you need to succeed.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketer's toolkit :/
Reminder of title:	the 10 strategies you need to succeed.
remainder title:	Marketer's toolkit.
Published:	Boston, Mass. :Harvard Business School Press, : c2006.,
Description:	xviii, 230 p. :ill. ;24 cm.
[NT 15003449]:	Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
Subject:	Marketing - Handbooks, manuals, etc. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0516/2005020520.htmlhttp://www.loc.gov/catdir/toc/ecip0516/2005020520.html
ISBN:	1591397626 (pbk.) :

Marketer's toolkit : = the 10 strategies you need to succeed.
Marketer's toolkit :the 10 strategies you need to succeed.Marketer's toolkit. - Boston, Mass. :Harvard Business School Press,c2006. - xviii, 230 p. :ill. ;24 cm. - Harvard business essentials.. - Harvard business essentials series..

Includes bibliographical references and index.

Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.

ISBN: 1591397626 (pbk.) :US24.95

LCCN: 2005020520Subjects--Topical Terms:

742934
Marketing
--Handbooks, manuals, etc.

LC Class. No.: HF5415 / .H24333 2006

Dewey Class. No.: 658.8/02

Marketer's toolkit : = the 10 strategies you need to succeed.
LDR:01564pam a2200229 a 45 001 712139
005 20070413
008 070312s2006 maua bf 001 0 eng
010 $a 2005020520
020 $a 1591397626 (pbk.) : $c US24.95
020 $a 9781591397625
035 $a IB95T0064
040 $a DLC $c DLC $d BAKER $d C $d VP@ $d DLC
050 0 0 $a HF5415 $b .H24333 2006
082 0 0 $a 658.8/02 $2 22
245 0 0 $a Marketer's toolkit : $b the 10 strategies you need to succeed.
246 3 0 $a Marketer's toolkit.
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Press,
300 $a xviii, 230 p. : $b ill. ; $c 24 cm.
490 1 $a Harvard business essentials.
504 $a Includes bibliographical references and index.
505 0 $a Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
650 $a Marketing $v Handbooks, manuals, etc. $3 742934
650 $a Strategic planning $x Handbooks, manuals, etc. $3 691055
710 $a Harvard Business School. $3 606780
830 $a Harvard business essentials series. $3 779180
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0516/2005020520.html $z http://www.loc.gov/catdir/toc/ecip0516/2005020520.html