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Marketing management : = text and ca...

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Dolan, Robert J.

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Marketing management : = text and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ Robert J. Dolan.
Reminder of title:	text and cases /
Author:	Dolan, Robert J.
Published:	Boston :McGraw-Hill Irwin, : c2002.,
Description:	ix, 498 p. :ill. ;26 cm.
Notes:	Previously published: Homewood, IL : Irwin, c1993.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Marketing - Management -
Online resource:	http://www.loc.gov/catdir/toc/mh021/2001045238.htmlhttp://www.loc.gov/catdir/toc/mh021/2001045238.html
Online resource:	http://www.loc.gov/catdir/description/mh021/2001045238.htmlhttp://www.loc.gov/catdir/description/mh021/2001045238.html
ISBN:	0071123288 (pbk.)

Marketing management : = text and cases /
Dolan, Robert J.

Marketing management :text and cases /Robert J. Dolan. - Boston :McGraw-Hill Irwin,c2002. - ix, 498 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing..

Previously published: Homewood, IL : Irwin, c1993.

Includes bibliographical references.

ISBN: 0071123288 (pbk.)

LCCN: 2001045238Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .Q45 2002

Marketing management : = text and cases /
LDR:00919pam a2200217 a 45 001 713511
005 20071031
008 070313s2002 maua b 000 0 eng
010 $a 2001045238
020 $a 0071123288 (pbk.)
020 $a 007249980X (hbk.)
035 $a FN95T0285
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .Q45 2002
100 $a Dolan, Robert J. $3 694802
245 1 0 $a Marketing management : $b text and cases / $c Robert J. Dolan.
260 $a Boston : $c c2002. $b McGraw-Hill Irwin,
300 $a ix, 498 p. : $b ill. ; $c 26 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
500 $a Previously published: Homewood, IL : Irwin, c1993.
504 $a Includes bibliographical references.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh021/2001045238.html $z http://www.loc.gov/catdir/toc/mh021/2001045238.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh021/2001045238.html $z http://www.loc.gov/catdir/description/mh021/2001045238.html

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2 records • Pages 1 •
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W0054541

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 D659 2002

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GW0012897

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415.13 D659 2002

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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