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Contemporary advertising /

~

Arens, William F.

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Contemporary advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Contemporary advertising // William F. Arens.
Author:	Arens, William F.
Published:	Boston, Mass. :McGraw-Hill, : c2006.,
Description:	xl, 614, [82] p. :col. ill. ;28 cm.
Notes:	Includes indexes.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Advertising. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html
ISBN:	0071115374

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens. - 10th ed. - Boston, Mass. :McGraw-Hill,c2006. - xl, 614, [82] p. :col. ill. ;28 cm. - McGraw-Hill/Irwin series in marketing..

Includes indexes.

ISBN: 0071115374

LCCN: 2005041457Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5821 / .B62 2006

Dewey Class. No.: 659.1

Contemporary advertising /
LDR:00937pam a2200229 a 45 001 713560
005 20071017
008 070313s2006 maua 001 0 eng
010 $a 2005041457
020 $a 0071115374
020 $a 0071117865 (pbk. : international ed.)
035 $a FN95T0347
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5821 $b .B62 2006
082 0 0 $a 659.1 $2 22
100 $a Arens, William F. $3 781504
245 1 0 $a Contemporary advertising / $c William F. Arens.
250 $a 10th ed.
260 $a Boston, Mass. : $c c2006. $b McGraw-Hill,
300 $a xl, 614, [82] p. : $b col. ill. ; $c 28 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
500 $a Includes indexes.
650 $a Advertising. $3 570176
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html $z http://www.loc.gov/catdir/enhancements/fy0623/2005041457-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html $z http://www.loc.gov/catdir/enhancements/fy0623/2005041457-d.html

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1 records • Pages 1 •
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W0054593

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5821 A681 2006

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1 records • Pages 1 •
1

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