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Consumer behavior : = building marke...

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Best, Roger J.

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Consumer behavior : = building marketing strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior :/ Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Reminder of title:	building marketing strategy /
Author:	Hawkins, Del I.
other author:	Best, Roger J.
Published:	Boston :McGraw-Hill Irwin, : c2007.,
Description:	xxiv, 790 p. :col. ill. ;26 cm. +1 CD-ROM (4 3/4 in.).
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Consumer behavior - Case studies. - United States -
ISBN:	0071106685 (alk. paper)

Consumer behavior : = building marketing strategy /
Hawkins, Del I.

Consumer behavior :building marketing strategy /Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston :McGraw-Hill Irwin,c2007. - xxiv, 790 p. :col. ill. ;26 cm. +1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and indexes.

System requirements for accompying CD ROM.

ISBN: 0071106685 (alk. paper)Subjects--Topical Terms:

648146
Consumer behavior
--Case studies.--United States

LC Class. No.: HF5415.33.U6 / H38 2004

Dewey Class. No.: 658.8/342/0973

Consumer behavior : = building marketing strategy /
LDR:00895pam a2200253 a 45 001 713564
005 20071018
008 070313s2007 maua b 001 0 eng
020 $a 0071106685 (alk. paper)
020 $a 0071109153 (pbk. : international ed.)
020 $a 0073101419 (CD-ROM)
020 $a 9780071106689
020 $a 9780071109154
020 $a 9780073101415 (CD-ROM)
035 $a FN95T0351
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.33.U6 $b H38 2004
082 0 0 $a 658.8/342/0973 $2 21
100 $a Hawkins, Del I. $3 648145
245 1 0 $a Consumer behavior : $b building marketing strategy / $c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 $a 10th ed.
260 $a Boston : $c c2007. $b McGraw-Hill Irwin,
300 $a xxiv, 790 p. : $b col. ill. ; $c 26 cm. + $e 1 CD-ROM (4 3/4 in.).
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and indexes.
538 $a System requirements for accompying CD ROM.
650 $a Consumer behavior $z United States $x Case studies. $3 648146
650 $a Consumer behavior $z United States. $3 647319
650 $a Market surveys $z United States. $3 648148
700 $a Best, Roger J. $3 648143
700 $a Mothersbaugh, David L. $3 781580

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W0054597

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.33.U6 H38 2007

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1 records • Pages 1 •
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