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Principles of services marketing /

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Palmer, Adrian.

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Principles of services marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of services marketing // Adrian Palmer.
Author:	Palmer, Adrian.
Published:	London ;McGraw-Hill, : c2001.,
Description:	xvi, 516 p. :ill. ;24 cm.
Series:	Marketing series
Subject:	Marketing - Management. -
ISBN:	0071189769 (pbk. : international ed.)

Principles of services marketing /
Palmer, Adrian.

Principles of services marketing /Adrian Palmer. - 3rd ed. - London ;McGraw-Hill,c2001. - xvi, 516 p. :ill. ;24 cm. - Marketing series.

Includes bibliographical references (p. 493-506) and index.

ISBN: 0071189769 (pbk. : international ed.)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .P3242 1994

Dewey Class. No.: 658.8

Principles of services marketing /
LDR:00593pam a2200193 a 45 001 713569
005 20071018
008 070313s2001 enka b 001 0 eng
020 $a 0071189769 (pbk. : international ed.)
020 $a 0077097483
035 $a FN95T0357
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .P3242 1994
082 0 0 $a 658.8 $2 20
100 $a Palmer, Adrian. $3 781589
245 1 0 $a Principles of services marketing / $c Adrian Palmer.
250 $a 3rd ed.
260 $a London ; $a New York : $c c2001. $b McGraw-Hill,
300 $a xvi, 516 p. : $b ill. ; $c 24 cm.
440 0 $a Marketing series
504 $a Includes bibliographical references (p. 493-506) and index.
650 $a Marketing $x Management. $3 559161
650 $a Service industries $x Marketing. $3 647833

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W0054602

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 P3242 2001

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