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Internet marketing in hospitality /

Koelzer, William.

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Internet marketing in hospitality /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Internet marketing in hospitality // Barbara Cox, William Koelzer.
Author:	Cox, Barbara G.,
other author:	Koelzer, William.
Published:	Upper Saddle River, N.J. :Prentice Hall, : c2004.,
Description:	xiv, 322 p. :ill. ;24 cm.
Notes:	Includes index.
Series:	NetEffect series
[NT 15003449]:	Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Subject:	Hospitality industry - Data processing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip049/2003021913.htmlhttp://www.loc.gov/catdir/toc/ecip049/2003021913.html
ISBN:	0130984752 (pbk.) :

Internet marketing in hospitality /
Cox, Barbara G.,1946-

Internet marketing in hospitality /Barbara Cox, William Koelzer. - Upper Saddle River, N.J. :Prentice Hall,c2004. - xiv, 322 p. :ill. ;24 cm. - NetEffect series.

Includes index.

Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).

ISBN: 0130984752 (pbk.) :US44.20

LCCN: 2003021913Subjects--Topical Terms:

685711
Hospitality industry
--Data processing.

LC Class. No.: TX911.3.E4 / C68 2004

Dewey Class. No.: 647.94/0285

Internet marketing in hospitality /
LDR:01294cam a2200241 a 45 001 726354
003 DLC
005 20070716
008 070712s2004 njua 001 0 eng
010 $a 2003021913
020 $a 0130984752 (pbk.) : $c US44.20
020 $a 9780130984753 (pbk.)
035 $a TR96KB0034
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a TX911.3.E4 $b C68 2004
082 0 0 $a 647.94/0285 $2 22
100 $a Cox, Barbara G., $d 1946- $3 810989
245 1 0 $a Internet marketing in hospitality / $c Barbara Cox, William Koelzer.
260 $a Upper Saddle River, N.J. : $c c2004. $b Prentice Hall,
300 $a xiv, 322 p. : $b ill. ; $c 24 cm.
440 0 $a NetEffect series
500 $a Includes index.
505 0 $a Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
650 $a Hospitality industry $x Data processing. $3 685711
650 $a Hospitality industry $x Management. $3 578617
700 $a Koelzer, William. $3 810988
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip049/2003021913.html $z http://www.loc.gov/catdir/toc/ecip049/2003021913.html