Internet marketing in hospitality /
Koelzer, William.

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  • Internet marketing in hospitality /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Internet marketing in hospitality // Barbara Cox, William Koelzer.
    Author: Cox, Barbara G.,
    other author: Koelzer, William.
    Published: Upper Saddle River, N.J. :Prentice Hall, : c2004.,
    Description: xiv, 322 p. :ill. ;24 cm.
    Notes: Includes index.
    Series: NetEffect series
    [NT 15003449]: Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
    Subject: Hospitality industry - Data processing. -
    Online resource: http://www.loc.gov/catdir/toc/ecip049/2003021913.htmlhttp://www.loc.gov/catdir/toc/ecip049/2003021913.html
    ISBN: 0130984752 (pbk.) :
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  • 1 records • Pages 1 •
 
W0175355 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 TX911.3.E4 C68 2004 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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