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Making meaning : = how successful bu...

Rhea, Darrel.

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Making meaning : = how successful businesses deliver meaningful customer experiences /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Making meaning :/ Steve Diller, Nathan Shedroff, Darrel Rhea.
Reminder of title:	how successful businesses deliver meaningful customer experiences /
Author:	Diller, Stephen.
other author:	Rhea, Darrel.
Published:	Berkeley, Calif. :New Riders, : c2008.,
Description:	viii, 146 p. :ill. ;23 cm.
Notes:	Includes index.
Series:	Voices that matter
Subject:	Marketing. -
ISBN:	9780321552341

Making meaning : = how successful businesses deliver meaningful customer experiences /
Diller, Stephen.

Making meaning :how successful businesses deliver meaningful customer experiences /Steve Diller, Nathan Shedroff, Darrel Rhea. - Berkeley, Calif. :New Riders,c2008. - viii, 146 p. :ill. ;23 cm. - Voices that matter.

Includes index.

ISBN: 9780321552341US24.99

LCCN: 2008270656Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .D4885 2008

Dewey Class. No.: 658.812

Making meaning : = how successful businesses deliver meaningful customer experiences /
LDR:00753cam 22002294a 450 001 816226
003 DLC
005 20080325194805.0
008 080317s2008 caua 001 0 eng d
010 $a 2008270656
020 $a 9780321552341 $b (pbk.): $c US24.99
020 $a 0321552342 $b (pbk.)
035 $a 00492877
040 $a BCN $c BCN $d BAKER $d BTCTA $d BWX $d DLC $d YDXCP
042 $a lccopycat
050 0 0 $a HF5415 $b .D4885 2008
082 0 4 $2 22 $a 658.812
100 1 $a Diller, Stephen. $3 629939
245 1 0 $a Making meaning : $b how successful businesses deliver meaningful customer experiences / $c Steve Diller, Nathan Shedroff, Darrel Rhea.
260 $a Berkeley, Calif. : $c c2008. $b New Riders,
300 $a viii, 146 p. : $b ill. ; $c 23 cm.
440 0 $a Voices that matter
500 $a Includes index.
650 0 $a Marketing. $3 536353
650 0 $a Strategic planning. $3 528149
650 0 $a Consumer goods $x Purchasing $x Psychological aspects. $3 629940
650 0 $a Service industries $x Marketing $x Psychological aspects. $3 629941
650 0 $a Consumer satisfaction. $2 lcstt $3 578584
650 0 $a Relationship marketing. $3 548872
700 1 $a Rhea, Darrel. $3 629938
700 1 $a Shedroff, Nathan. $3 629937
809 $d HF5415 $e D4885 $p BOOK $y 2008