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Social marketing : = theoretical and...
~
Goldberg, Marvin E.
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Social marketing : = theoretical and practical perspectives /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Social marketing :/ edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.
Reminder of title:
theoretical and practical perspectives /
other author:
Goldberg, Marvin E.
Published:
New York :Routledge, : 2008.,
Description:
xv, 457 p.ill. ;c24 cm.
Subject:
Social marketing. -
ISBN:
0805824995 :
Social marketing : = theoretical and practical perspectives /
Social marketing :
theoretical and practical perspectives /edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt. - New York :Routledge,2008. - xv, 457 p.ill. ;c24 cm. - Advertising and consumer psychology.
Includes bibliographical references and indexes.
ISBN: 0805824995 :UK75.00Subjects--Topical Terms:
669978
Social marketing.
Social marketing : = theoretical and practical perspectives /
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0805824995 :
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UK75.00
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9780805824995
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HF/5415.122/.S678/2008//////W0136074
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Social marketing :
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theoretical and practical perspectives /
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edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.
260
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New York :
$c
2008.
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Routledge,
300
$a
xv, 457 p.
$b
ill. ;
$c
c24 cm.
490
0
$a
Advertising and consumer psychology
504
$a
Includes bibliographical references and indexes.
650
0
$a
Social marketing.
$3
669978
700
1
$a
Goldberg, Marvin E.
$3
985649
700
1
$a
Fishbein, Martin.
$3
985650
700
1
$a
Middlestadt, Susan E.
$3
626875
711
2
$a
Role of Advertising in Social Marketing Conference
$d
(1995 :
$c
Atlanta, Ga.)
$3
985651
based on 0 review(s)
Location:
ALL
六樓西文書區HC-Z(6F Western Language Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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W0136074
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5415.122 S678 2008
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1 records • Pages 1 •
1
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