東華大學圖書館 |

Language: English

Back

Switch To: Labeled | MARC Mode | ISBD

The media handbook : = a complete gu...

Katz, Helen E.

Amazon

博客來

The media handbook : = a complete guide to advertising media selection, planning, research, and buying /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The media handbook :/ Helen Katz.
Reminder of title:	a complete guide to advertising media selection, planning, research, and buying /
Author:	Katz, Helen E.
Published:	New York, NY :Routledge, : 2010.,
Description:	xii, 212 p. :ill. ;23 cm.
Subject:	Advertising media planning. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
ISBN:	9780415873536

The media handbook : = a complete guide to advertising media selection, planning, research, and buying /
Katz, Helen E.

The media handbook :a complete guide to advertising media selection, planning, research, and buying /Helen Katz. - 4th ed. - New York, NY :Routledge,2010. - xii, 212 p. :ill. ;23 cm. - Communication series. - Routledge communication series..

Includes bibliographical references and index.

ISBN: 9780415873536

LCCN: 2009043449

Nat. Bib. No.: GBB030443bnbSubjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5826.5 / .K38 2010

Dewey Class. No.: 659

The media handbook : = a complete guide to advertising media selection, planning, research, and buying /
LDR:01057cam a2200301 a 4500 001 983627
005 19991129092657.0
008 111129s2010 nyua b 001 0 eng
010 $a 2009043449
015 $a GBB030443 $2 bnb
020 $a 9780415873536
020 $a 0415873533
020 $a 9780415873543 (pbk.) : $c UK24.99
020 $a 0415873541 (pbk.)
020 $a 9780203864555 (ebk.)
020 $a 0203864557 (ebk.)
035 $a SF-BW-100-08
035 $a A0036190224
040 $a DLC $c DLC $d YDX $d YDXCP $d CDX $d UKM $d DLC
050 0 0 $a HF5826.5 $b .K38 2010
082 0 0 $a 659 $2 22
090 $a HF/5826.5/.K38/2010//////W0160265
100 1 $a Katz, Helen E. $3 781439
245 1 4 $a The media handbook : $b a complete guide to advertising media selection, planning, research, and buying / $c Helen Katz.
250 $a 4th ed.
260 # $a New York, NY : $b Routledge, $c 2010.
300 $a xii, 212 p. : $b ill. ; $c 23 cm.
490 1 $a Communication series
504 $a Includes bibliographical references and index.
650 # 0 $a Advertising media planning. $3 605923
650 # 0 $a Mass media and business. $3 705436
650 # 0 $a Marketing channels. $3 655321
830 0 $a Routledge communication series. $3 1309292
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html