服務業管理與行銷 /
by:
格隆路思 ((Gronroos, Christian)); 考特勒 ((Kotler, Philip)); 潘成滿; Gronroos, Christian; Kotler, Philip
(Language materials, printed)
行銷管理學 : = 理論與實務的精粹 /
by:
柯特勒 ((Kotler, Philip)); 考特勒 ((Kotler, Philip)); Kotler, Philip; 凱勒 ((Keller, Kevin)); 駱少康; Keller, Kevin
(Language materials, printed)
數位消費時代之競爭力行銷 /
by:
考特勒 ((Kotler, Philip)); 卡塔加亞 ((Kartajaya, Hermawan)); Kotler, Philip.; 林婷鈴; 許 ((Huan, Hooi Den)); Kartajaya, Hermawan.; TIMS行銷新勢力編譯群; Huan, Hooi Den.
(Language materials, printed)
