Languages
陳珮綺
Overview
| Works: | 1 works in 3 publications in 1 languages | |
|---|---|---|
Titles
惻隱之心或感恩圖報?探討議題需求種類與廣告背景顏色對動物慈善廣告訴求效果的影響 = = Compassion or gratitude? impacts of cause type and background color on animal charity advertisement /
by:
黃泠瑋; 陳珮綺; Chen, Pei-Chi
(Language materials, printed)
折價或積點?探討會員層級與廣告訊息訴求對飯店業忠誠計畫效果的影響 = = Discount or points? impacts of membership tiers and message appeals on the hotel loyalty program advertisement /
by:
陳郁函; 陳珮綺; Chen, Pei-Chi
(Language materials, printed)
顧客體驗、服務品質、顧客信任、知覺風險、顧客知覺價值對消費者行為之研究 = = A study on customer experience, service quality, customer trust, perceived risk and customer perceived value on consumer behavior /
by:
廖展浩; 陳珮綺; Chen, Pei-Chi
(Language materials, printed)
Subjects
advertising appeal
顧客信任
customer perceived value
points
解釋水平理論
會員層級
顧客知覺價值
perceived risk
會員積分
membership level
loyalty program
廣告背景顏色
cause type
construal level theory
charity advertisement
服務品質
知覺風險
消費者行為
廣告訴求
慈善廣告
顧客體驗
customer trust
consumer behavior
customer experience
折價券
忠誠度計畫
議題需求種類
background color
品牌態度
service quality
coupons