廖苡全

Overview

Works:	1 works in 5 publications in 1 languages

Titles

Love is relational and logical : the research about antecedents and outcomes of brand love / by: 陳婉妃; 廖苡全; Liao, Yi-Chaun (Language materials, printed)

計劃行為理論影響行動購物,電子口碑的調節作用 = = Theory of planned behavior infuences mobile shopping, the moderating role of electronic word of mouth / by: Supamas Lukijjaroenkul; 廖苡全; Liao, Yi-Chuan (Language materials, printed)

Exploring repurchase intentions of Thai consumers towards Thai desserts : a stimulus-organism-response (S-O-R) model analysis with word-of-mouth as a moderator / by: Supara Chokpitiboon; 廖苡全; Liao, Yi-Chuan (Language materials, printed)

互動性在直播商務中建立信任和購買意願中的作用 = = The role of interactivity in building trust and purchase intention in livestreaming commerce / by: 廖苡全; Liao, Yi-Chuan; Latthawit Praewpraisukkakul (Language materials, printed)

Subjects