Languages
李岳樺
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
網路影響者與傳統明星在廣告效果中的差異 : = 代言人配適度與廣告類型的調節效果 =: Differences in advertising effectiveness between internet influencers and traditional celebities : the moderating effects of endorser fit and advertisement type /
by:
李岳樺; 廖苡全; Liao, Yi-Chaun
(Language materials, printed)