Languages
陳郁函
Overview
| Works: | 1 works in 1 publications in 1 languages | |
|---|---|---|
Titles
折價或積點?探討會員層級與廣告訊息訴求對飯店業忠誠計畫效果的影響 = = Discount or points? impacts of membership tiers and message appeals on the hotel loyalty program advertisement /
by:
陳郁函; 陳珮綺; Chen, Pei-Chi
(Language materials, printed)
Subjects