Keller, Kevin Lane, (1956-)

Overview

Works:	1 works in 0 publications in 0 languages

Titles

Strategic brand management : = building, measuring, and managing brand equity / by: Keller, Kevin Lane, (1956-) (Language materials, printed)

Best practice cases in branding : = lessons from the world's strongest brands / by: Keller, Kevin Lane, (1956-) (Language materials, printed)

A framework for marketing management / by: Kotler, Philip.; Keller, Kevin Lane, (1956-) (Language materials, printed)

Marketing management : = an Asian perspective / by: Asia.; Keller, Kevin Lane, (1956-); Leong, Siew Meng,; Tan, Chin Tiong,; Kotler, Philip,; Ang, Swee Hoon, (Language materials, printed)

Marketing management / by: Keller, Kevin Lane, (1956-); Kotler, Philip. (Language materials, printed)

Subjects

Business names- Management Marketing. Marketing- Management.- Asia Reklam Marketing- Case studies. Marketing- Asia. Advertising Marketing- Management. Brand name products- Management Branding (Marketing)- Management Marketing- Management Asia. Markalı ürünler- Yönetim