善因行銷
Overview
| Works: | 5 works in 2 publications in 2 languages | |
|---|---|---|
Titles
影響品牌信任與品牌關係的前因後果變數之研究 = = A Study on Antecedent and Consequent Variables of Influencing Brand Trust and Brand Relationship /
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善因行銷績效之研究 : = 集團治理與中心性的調節效果 = The study of cause-related marketing performance- the moderating effect of conglomerate governance and centrality /
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非營利組織以善因行銷辦理課後輔導班之研究 : = 以夢想之家宜蘭館為例 = A case study of after-school by using cause-related marketing in non-profit organization- taking the "House of Dreams Yilan Branch" as an example /
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善因行銷影響顧客認知與購買可能性之研究 = = The Effect of cause-related marketing on customer perception and the likelihood to purchase /
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(Language materials, printed)