Mobile shopping
Overview
| Works: | 2 works in 2 publications in 2 languages | |
|---|---|---|
Titles
消費者之廣告態度對購買行為之影響 : = 以行動商務網購APP平台為例 = The relationship between consumers’ advertisement attitude and purchase behavior-mobile E-shopping APP as example /
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(Language materials, printed)
計劃行為理論影響行動購物,電子口碑的調節作用 = = Theory of planned behavior infuences mobile shopping, the moderating role of electronic word of mouth /
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(Language materials, printed)