Customer citizenship behavior

顧客契合、顧客滿意度與顧客公民行為間關係之研究 : = 以越南網路購物為例 = A study on the relationship among customer engagement, customer satisfaction and customer citizenship behavior in Vietnamese online shopping / by: (Language materials, printed)

服務業有效顧客旅程、關係品質與顧客反應間關係之研究 = = A Study on the relationships between effective customer journey design、relationship quality and customer responses in the service / by: (Language materials, printed)

Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究= = A study on the Influence of Instagram Celebrity Time-limited Dynamic Marketing on Consumer Purchase Intention and Customer Citizenship Behavio by: (Language materials, printed)

Customer citizenship behavior

有效顧客旅程

體驗價值

顧客公民行為

網紅的專業知識

網紅的吸引力

顧客忠誠度

Efficient customer journey

Brand attitude

Customer engagement

Expertise of influencers

Customer satisfaction

關係品質

Attractiveness of influencers

Repurchase intention

Customer loyalty

購買意願

Experience value

資訊可信度

Purchase intention

Relationship quality

品牌態度

代言人適配度

Fit between influencers and endorsements

Credibility of information