Perceived Novelty

性別歧視轉變信念對認知反應與購買決策參與關係的影響 : = 羊群行為的調節作用 =The effect of belief in the sexism shift on the relationship between cognitive response and purchase-decision involvement : the moderating effect of herd behavior / by: (Language materials, printed)

Belief in Sexism Shift

Imitating Others

Herd Behaviour

Cognitive Resistance

Purchase-Decision Involvement

Perceived Novelty

Attitude toward Digital Advertisement

Discounting Own Information

Skepticism toward Digital Advertisement