團購

如何成為成功團購主？以質化與量化研究探討影響團購主信賴度之因素 = = How to become a successful group buying organizer? exploring factors influencing the trustworthiness of group buying organizers through qualitative and quantitative research / by: (Language materials, printed)

電子口碑

資訊品質

information quality

source credibility

購買意願

self-disclosure

social presence

purchase intentions

group buying

團購

自我揭露

社會臨場感

來源可信度

electronic word-of-mouth