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Overview
Titles
Subjects
Luxury Goods
Overview
Works:
1 works in 1 publications in 1 languages
Titles
人工智慧如何基於預期違背理論(EVT)提升客戶對奢侈品的購買意願 = = How AI elevates customers purchase intention on luxury good products based on theory of expectancy violation (EVT) /
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(Language materials, printed)
Subjects
預期違背理論（EVT）
產品屬性
Luxury Goods
Product Attributes and Purchase Intention
奢侈品
Chatbot Warmth
聊天機器人能力
Cognitive Attitude
聊天機器人的溫暖
Chatbot Competence
Perceived Value
感知價值
Affective Attitude
Theory of Expectancy Violation (EVT),
Processing
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