網紅的專業知識

Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 = = A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio / by: (Language materials, printed)

Customer citizenship behavior

網紅的專業知識

顧客公民行為

網紅的吸引力

Brand attitude

Expertise of influencers

Attractiveness of influencers

購買意願

資訊可信度

Purchase intention

品牌態度

代言人適配度

Fit between influencers and endorsements

Credibility of information