網紅可信度

IG網紅可信度與貼文趣味性對粉絲購買意願影響之研究 : = 以產品配適度為調節效果 =A study on the influence of IG influencer's credibility and interestingness of post on followers' purchase intention : taking product fit as moderator / by: (Language materials, printed)

influencer's attachment

brand attitude

interestingness of post

product fit

網紅依戀

purchase intention

貼文趣味性

產品配適度

購買意願

網紅可信度

influencer's credibility

品牌態度