Consumer behavior.
Overview
| Works: | 301 works in 77 publications in 77 languages | |
|---|---|---|
Titles
Contradictions of consumption : = concepts, practices, and politics in consumer society /
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Advertising myths : = the strange half-lives of images and commodities /
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Microeconomics for business and marketing : = lectures, cases, and worked essays /
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Targeting the trendsetting consumer : = how to market your product or service to influential buyers /
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Contemporary marketing and consumer behavior : = an anthropological sourcebook /
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The new marketing era : = marketing to the imagination in a technology driven world /
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The new marketing era = marketing to the imagination in a technology-driven world /
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(Electronic resources)
Consumers, policy and the environment : = a tribute to Folke Olander /
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Boom : = marketing to the ultimate power consumer : the baby boomer woman /
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Convergence marketing = strategies for reaching the new hybrid consumer /
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(Electronic resources)
Online consumer psychology = understanding and influencing consumer behavior in the virtual world /
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The soul of the new consumer = authenticity -- what we buy and why in the new economy /
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(Electronic resources)
Understanding consumer decision making = the means-end approach to marketing and advertising strategy /
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(Electronic resources)
The why of consumption = contemporary perspectives on consumer motives, goals, and desires /
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Think like your customer = a winning strategy to maximize sales by understanding how and why your customers buy /
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Pocketbook power = how to reach the hearts and minds of today's most coveted consumers--women /
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The making of the consumer : = knowledge, power and identity in the modern world /
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The customer learning curve : = creating profits from marketing chaos /
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Modeling consumer adoption of the Internet as a shopping medium : = an integrated perspective /
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Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
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Reflexivity in economics = an experimental examination on the self-referentiality of economic theories /
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Convergence marketing : = stratigies for reaching the new hybrid consumer /
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Contemporary tourist behaviour : = yourself and others as tourists /
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Instructor's manual to accompany essentials of consumer behavior /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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(Electronic resources)
Creative cost-benefits reinvention = how to reverse commoditization hell in the age of customer capitalism /
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Tribal marketing, tribal branding = brand co-creation and the future of marketing /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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(Electronic resources)
The power of customer misbehavior : = drive growth and innovation by learning from your customers /
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Multinationals and global consumers : = tension, potential and competition /
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Globalization, culture and branding : = how to leverage cultural equity for building iconic brands in the era of globalization /
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The brand strategist's guide to desire : = how to give consumers what they actually want /
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Staying the consumption course = exploring the individual lock-in process in service relationships /
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User innovators in the silver market = an empirical study among camping tourists /
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(Electronic resources)
Handbook of research on promotional strategies and consumer influence in the service sector
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(Electronic resources)
Online consumer behavior = theory and research in social media, advertising, and e-tail /
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(Electronic resources)
Copy, copy, copy = how to do smarter marketing by using other peoples ideas /
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Perspectives on consumer choice = from behavior to action, from action to agency /
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Encouraging participative consumerism through evolutionary digital marketing = emerging research and opportunity /
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Global observations of the influence of culture on consumer buying behavior
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Contemporary marketing strategy = analyzing consumer behavior to drive managerial decision making /
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Customer engagement in theory and practice = a marketing management perspective /
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Handbook of research on leveraging consumer psychology for effective customer engagement
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Predicting trends and building strategies for consumer engagement in retail environments
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Everydata = the misinformation hidden in the little data you consume every day /
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Assortment and merchandising strategy = building a retail plan to improve shopper experience /
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Consumer engineering, 1920s-1970s = marketing between expert planning and consumer responsiveness /
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Who's driving electric cars = understanding consumer adoption and use of plug-in electric cars /
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Handbook of research on retailing techniques for optimal consumer engagement and experiences
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Context and cognition in consumer psychology = how perception and emotion guide action /
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The theory of the marketing firm = responding to the imperatives of consumer-orientation /
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Managing marketing mix and communications in a digital era: The role of traditional and new media in a multichannel environment.
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How the Structure of Choices Influences Consumer Decisions and Experiences.
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Transitioning media in a post COVID world = digital transformation, immersive technologies, and consumer behavior /
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Misleading marketing communication = assessing the impact of potentially deceptive food labelling on consumer behaviour /
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Consumer behavior = understanding consumers- designing marketing activities /
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The modern customer - the PHANTOM = customers on the run: how sales must respond to radically new buying behavior /
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Customer behaviour in ecommerce = case studies from the online grocery market /
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Depicting the consumer of experiential luxury = identities, values and consumption goals in online reviewer discourse on wine, perfume and chocolate /
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Always on = advertising, marketing, and media in an era of consumer control /
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Buy me! = new ways to get customers to choose your products and ignore the rest /
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Rethinking the sales cycle = how superior sellers embrace the buying cycle to achieve a sustainable and competitive advantage /
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Social media addiction in Generation Z consumers = implications for business and marketing /
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Frontiers in product innovation strategy = predicting market outcomes and creating winning products for a people and planet-friendly future /
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Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
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Consumer behavior in practice = strategic insights for the modern marketer /
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Digital transformation for fashion and luxury brands = theory and practice /
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Consumer behavior in the sharing economy = adoption, engagement, and post-usage dynamics /
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Repeated financial decisions : = an experimental analysis : a research monograph /
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To queue or not to queue : = equilibrium behavior in queueing systems /
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Priceless : = turning ordinary products into extraordinary experiences /
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Musique et publicit歋 = comment tirer parti du potentiel de la musique dans une cr歋ation publicitaire? /
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Understanding green consumer behaviour = a qualitative, cognitive approach /
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(Electronic resources)
Predictably irrational : = the hidden forces that shape our decisions /
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Always on : = advertising, marketing and media in an era of consumer control /
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Consumer behavior, organizational development, and electronic commerce : = emerging issues for advancing modern socioeconomies /
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Building brand without mass media : = efficient and effective tools of brand building /
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Handbook of research on digital media and advertising = user generated content consumption /
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Nudge : = improving decisions about health, wealth, and happiness /
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Brand communities for fast moving consumer goods = an empirical study of members' behavior and the economic relevance for the marketer /
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Approximating prudence = Aristotelian practical wisdom and economic models of choice /
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Networked consumers = dynamics of interactive consumers in structured environments /
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Technology and consumption = understanding consumer choices and behaviors /
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Citizen-consumers and evolution = reducing environmental harm through our social motivation /
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Organizations and social networking = utilizing social media to engage consumers /
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Retail branding and store loyalty = analysis in the context of reciprocity, store accessibility, and retail format /
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Encouraging sustainable behavior : = psychology and the environment /
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Handbook of research on consumerism in business and marketing : = concepts and practices /
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How collages reveal your deepest thoughts : = a guide to consumers'' minds /
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Marketing and consumer behavior : = concepts, methodologies, tools, and applications /
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The corporate reputation of multinational corporations = an analysis of consumers' perceptions of corporate reputation and its effects across nations /
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Consumer behavior, organizational development, and electronic commerce = emerging issues for advancing modern socioeconomies /
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Haptic sensation and consumer behaviour = the influence of tactile stimulation in physical and online environments /
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Website quality and shopping behavior = quantitative and qualitative evvidence /
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Design for behaviour change = theories and practices of designing for change /
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Perspectives on consumer behaviour = theoretical aspects and practical applications /
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Gamification and consumer engagement = creating value in context of ICT development /
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Drivers and barriers of consumer behavior regarding new technologies and digital channels = investigating the phenomenon of anthropomorphism and new online consumption forms /
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Hedonism, utilitarianism, and consumer behavior = exploring the consequences of customer orientation /
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Consumer voice = the democratization of consumption markets in the digital age /
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The post-pandemic business playbook = customer-centric solutions to help your firm grow /
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Methods in consumer research.. Volume 2,. Alternative approaches and special applications
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Nostalgia marketing = rekindling the past to influence consumer choices /
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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds /
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Cultural and social influences on consumer behavior = uncertainty avoidance, rituals, and external threats /
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