Communication in marketing.

The crucial role of domain knowledge in evaluating early-stage new product ideas by: (Electronic resources)

無恥行銷 = 38位行銷專家與你分享如何克服害羞鹹魚翻身的精彩故事 / by: (Electronic resources)

The four pillars of profit-driven marketing = how to maximize creativity, accountability, and ROI / by: (Electronic resources)

Value realization in the phygital reality market = consumption and service under conflation of the physical, digital, and virtual worlds / by: (Electronic resources)

Marketing exchange relationships, transactions, and their media / by: (Language materials, printed)

Contemporary marketing and consumer behavior : = an anthropological sourcebook / by: (Language materials, printed)

Promotion management & marketing communications / by: (Language materials, printed)

Marketing communications : = frameworks, theories, and applications / by: (Language materials, printed)

Introduction to marketing communication : = an integrated approach / by: (Language materials, printed)

Developing a creative and innovative integrated marketing communications plan : = a working model / by: (Language materials, printed)

Advertising and promotion : = an integrated marketing communications perspective / by: (Language materials, printed)

Integrated marketing communications : = a primer / by: (Language materials, printed)

Advertising communications and promotion management / by: (Language materials, printed)

The handbook of strategic public relations & integrated communications by: (Electronic resources)

Convergence marketing = strategies for reaching the new hybrid consumer / by: (Electronic resources)

Marketing communication policies / by: (Language materials, printed)

You, Inc. : = the art of selling yourself / by: (Language materials, printed)

Strategic marketing communications = new ways to build and integrate communications / by: (Electronic resources)

Marketing communication = principles and practice / by: (Electronic resources)

Integrated marketing communications = a primer / by: (Electronic resources)

The elusive fan : = reinventing sports in a crowded marketplace / by: (Language materials, printed)

Space race : = an inside view of the future of communications planning / by: (Language materials, printed)

Facets of corporate identity, communication and reputation / by: (Language materials, printed)

The handbook of strategic public relations & integrated communications / by: (Language materials, printed)

Rhetorical and critical approaches to public relations II / by: (Language materials, printed)

Convergence marketing : = stratigies for reaching the new hybrid consumer / by: (Language materials, printed)

Marketing communications in tourism and hospitality = concepts, strategies and cases / by: (Language materials, printed)

Marketing metaphors and metamorphosis by: (Electronic resources)

Contemporary research in e-branding / by: (Language materials, printed)

Marketing communications for local nonprofit organizations : = targets and tools / by: (Language materials, printed)

Integrated marketing communication : = trends and innovations / by: (Language materials, printed)

The evolution of integrated marketing communications : = the customer-driven marketplace / by: (Language materials, printed)

Marketing communication and promotion : = text and cases / by: (Language materials, printed)

Creating images and the psychology of marketing communication by: (Electronic resources)

Integrated advertising, promotion, and marketing communications / by: (Language materials, printed)

Integrated brand marketing and measuring returns by: (Electronic resources)

Branding demystified = plans to payoffs / by: (Electronic resources)

The language of cosmetics advertising by: (Electronic resources)

Architecting experience = a marketing science and digital analytics handbook / by: (Electronic resources)

Reassessing the relationship between marketing and public relations = new perspectives from the philosophy of science and history of thought / by: (Electronic resources)

The role of language and symbols in promotional strategies and marketing schemes by: (Electronic resources)

Breaking down language and cultural barriers through contemporary global marketing strategies by: (Electronic resources)

Integrated marketing communications = a global brand-driven approach / by: (Electronic resources)

Misleading marketing communication = assessing the impact of potentially deceptive food labelling on consumer behaviour / by: (Electronic resources)

Search engine marketing by: (Electronic resources)

Integrated marketing communication = creative strategy from idea to implementation / by: (Electronic resources)

Integrated marketing communications by: (Electronic resources)

Does your marketing sell? = the secret of effective marketing communications / by: (Electronic resources)

Marketing communications in tourism and hospitality : = concepts, strategies and cases / by: (Language materials, printed)