Consumer behavior - Cross-cultural studies.
概要
| 作品: | 15 作品在 3 項出版品 3 種語言 | |
|---|---|---|
書目資訊
Journal of consumer psychology : = the official journal of the Society for Consumer Psychology.
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Consumer behavior & culture : = consequences for global marketing and advertising /
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計劃行為理論影響行動購物,電子口碑的調節作用 = = Theory of planned behavior infuences mobile shopping, the moderating role of electronic word of mouth /
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