Industrial marketing.

Data warehousing and business intelligence for e-Commerce by: (Electronic resources)

Organizational learning and industrial marketing by: (Electronic resources)

Branded component strategies = ingredient branding in B2B markets / by: (Electronic resources)

Business relationship management and marketing = mastering business markets / by: (Electronic resources)

Fundamentals of business-to-business marketing = mastering business markets / by: (Electronic resources)

Nuanced account management = driving excellence in B2B sales / by: (Electronic resources)

Business-to-business Internet marketing = seven proven strategies for increasing profits through internet direct marketing / by: (Electronic resources)

Business-to-business brand management = theory, research and executive case study exercises / by: (Electronic resources)

Customer-supplier relationships in B2B = an interaction perspective on actors in business networks / by: (Electronic resources)

B2B marketing = a guidebook for the classroom to the boardroom / by: (Electronic resources)

B2B digital marketing strategy = how to use new frameworks and models to achieve growth / by: (Electronic resources)

Integrated account management = how business-to-business marketers maximize customer loyalty and profitability / by: (Electronic resources)

Business to business marketing = creating a community of customers / by: (Electronic resources)

Solutions for supplier empowerment = business-to-business, e-commerce / by: (Electronic resources)

Supply chain redesign = transforming supply chains into integrated value system / by: (Electronic resources)

The fundamentals of business-to-business sales and marketing by: (Electronic resources)

The prime solution : = close the value gap, increase margins, and win the complex sale / by: (Language materials, printed)

The marketing challenge for industrial companies = advanced concepts and practices / by: (Electronic resources)

Marketing for small B2B businesses = how content creates marketing muscle and powers traditional and digital marketing / by: (Electronic resources)

B2b customer engagement strategy = an introduction to managing customer experience / by: (Electronic resources)