Brand loyalty.

Internal brand management in an international context by: (書目-電子資源)

Achieving brand loyalty in China through after-sales services = with a particular focus on the influences of cultural determinants / by: (書目-電子資源)

Retail brand equity and loyalty = analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing / by: (書目-電子資源)

品牌體驗、品牌關係與品牌忠誠度之研究 : = 以連鎖咖啡店為例 = The study on brand experience, brand relationship and loyalty : chained coffee store as an example / by: (書目-語言資料,印刷品)

Exploring the rise of fandom in contemporary consumer culture by: (書目-電子資源)