語系
廖苡全
概要
作品: | 1 作品在 5 項出版品 1 種語言 |
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書目資訊
Love is relational and logical : the research about antecedents and outcomes of brand love /
by:
廖苡全; 陳婉妃; Liao, Yi-Chaun
(書目-語言資料,印刷品)
計劃行為理論影響行動購物,電子口碑的調節作用 = = Theory of planned behavior infuences mobile shopping, the moderating role of electronic word of mouth /
by:
Supamas Lukijjaroenkul; 廖苡全; Liao, Yi-Chuan
(書目-語言資料,印刷品)
Exploring repurchase intentions of Thai consumers towards Thai desserts : a stimulus-organism-response (S-O-R) model analysis with word-of-mouth as a moderator /
by:
Supara Chokpitiboon; 廖苡全; Liao, Yi-Chuan
(書目-語言資料,印刷品)
互動性在直播商務中建立信任和購買意願中的作用 = = The role of interactivity in building trust and purchase intention in livestreaming commerce /
by:
廖苡全; Liao, Yi-Chuan; Latthawit Praewpraisukkakul
(書目-語言資料,印刷品)
主題
Theory of Planned Behavior
Personal value
代言人配適度
Endorser Fit
E-commerce
experiential interactivity
Thai desserts
trust in seller
Technology adoption
Electronic Word of Mouth (eWOM)
Consumer behavior
Behavioral intentions
Perceived value
網路影響者
傳統明星
Internet Influencers
purchase intention
Word-of-Mouth
Advertising Effectiveness
livestreaming commerce
Mobile shopping
Customer behavior
Customer satisfaction
代言人
靜態廣告
Endorsers
Static Advertisement
social interactivity
trust in product
Traditional Celebrities
動態廣告
Dynamic Advertisement
Repurchase intentions
Product quality
廣告效果