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A preface to marketing management /

~

Peter, J. Paul.

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A preface to marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	A preface to marketing management // J. Paul Peter, James H. Donnelly, Jr.
作者:	Peter, J. Paul.
其他作者:	Donnelly, James H.
出版者:	Boston :McGraw-Hill/Irwin, : c2003.,
面頁冊數:	xiv, 280 p. :ill. (some col.) ;26 cm.
叢書名:	The Irwin/McGraw-Hill series in marketing
標題:	Marketing - Management. -
ISBN:	0072466588

A preface to marketing management /
Peter, J. Paul.

A preface to marketing management /J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston :McGraw-Hill/Irwin,c2003. - xiv, 280 p. :ill. (some col.) ;26 cm. - The Irwin/McGraw-Hill series in marketing.

Includes bibliographical references and indexes.

ISBN: 0072466588

LCCN: 2002019869Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .P388 2003

Dewey Class. No.: 658.8

A preface to marketing management /
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020 $a 0071198717 $q (International : alk. paper)
035 $a 12654262
040 $a DLC $c DLC $d DLC
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050 0 0 $a HF5415.13 $b .P388 2003
082 0 0 $a 658.8 $2 21
100 1 $a Peter, J. Paul. $3 516769
245 1 2 $a A preface to marketing management / $c J. Paul Peter, James H. Donnelly, Jr.
250 $a 9th ed.
260 # $a Boston : $b McGraw-Hill/Irwin, $c c2003.
300 $a xiv, 280 p. : $b ill. (some col.) ; $c 26 cm.
440 4 $a The Irwin/McGraw-Hill series in marketing
504 $a Includes bibliographical references and indexes.
650 # 0 $a Marketing $x Management. $3 559161
700 1 # $a Donnelly, James H. $3 516768

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