品牌權益

運用結構方程模式探討服務品質、品牌權益、顧客價值、關係品質對顧客忠誠度之影響 = = Appling Structural Equation Modeling to Study How Service Quality, Brand Equity, Customer Value, and Relationship Quality to Influence Customer Loyalty : Take Taiwan Mobile Telecommunication Industry as An Example : 以台灣行動電信市場為例 / by: (Language materials, printed)

影響保健食品顧客忠誠度因素之研究 / by: (Language materials, printed)

運用結構方程模式探討銷售人員特質、品牌權益、知覺風險、顧客滿意度、關係品質與顧客忠誠度之影響 = = Applying Structural Equation Model to Study the Influence of Personality Characteristics, Brand Equity, Preceived Risk, Customer Satisfaction, Relationship Quality and Customer Loyalty : An Empirical Study of VIP Wealth Management in Taiwan' Banks : 以台灣銀行業貴賓理財為例 / by: (Language materials, printed)

運用結構方程模式探討品牌權益、服務品質、顧客滿意度、關係品質與顧客忠誠度之關係 = = Applying Structural Equation Modeling to Study the Relationship among Brand Equity, Service Quality, Customer Satisfaction, Relationship Quality, and Customer Loyalty : An Empirical Study of Petrol Stations in Taoyuan : 以桃園縣加油站為例 / by: (Language materials, printed)

運用結構方程模式探討咖啡連鎖店服務品質、感受價值、品牌權益、顧客滿意度、顧客忠誠度關係之研究 = = Applying Structural Equation Modeling to Study the Relationship among Service Quality, perceived value, Brand Equity, Customer Satisfaction, and Customer Loyalty : An Empirical Study of chain coffee shop in Taipei : 以台北市咖啡連鎖店為例 / by: (Language materials, printed)

運用結構方程模式探討服務品質、顧客滿意度、品牌權益、關係品質與顧客忠誠度之關係 = = Applying Structural Equation Model to Study the Influence of Service Quality, Customer Satisfaction, Brand Equity, Relationship Quality and Customer Loyalty : An Empirical Study of Preschool Education in Taoyuan : 以桃園縣幼教業為例 / by: (Language materials, printed)

顧客自發行為影響模式之探討 = = The study of Customer Voluntary performance model : An Empirical Study of Banking Industry in Taiwan : 以台灣銀行業財富管理部門為例 / by: (Language materials, printed)

影響加油站顧客忠誠度因素之探討 = = The Impact Factors on Customer Loyalty in Retail Gas Industry : An Empirical Study of Service Stations in Taipei Metropolitan : 以台北地區加油站為例 / by: (Language materials, printed)

影響銀行財富管理顧客忠誠度因素之探討 = = The Study of Customer Loyalty in the Wealth Management / by: (Language materials, printed)

影響消費者購買銀行理財商品滿意度之研究 = = The Study of The Consumer's Satisfaction in Purchasing Banking Financial Products / by: (Language materials, printed)

臺灣消費者汽車購前評估之研究 = = The Study of Pre-Purchase Evaluation of Purchasing Vehicle for Taiwan Consumers / by: (Language materials, printed)

台灣證券商顧客自發行為之研究 = = The Study of Customer Voluntary Performance : An Empirical Study of Security Industry in Taiwan / by: (Language materials, printed)

台灣地區保戶購買人身保險意圖探討 = = An Empirical Study of Life Insurance Policyholder Purchase Intention in Taiwan / by: (Language materials, printed)

學校品牌對學生行為意圖之影響 = = The Impact of School Brand on Students' Behavioral Intention : An Empirical Study of Private Senior High School in Tao-Yuan : 以桃園縣私立高中為例 / by: (Language materials, printed)

美語雜誌消費者顧客忠誠度之研究 = = The Study of Customer Loyalty for English Magazine Consumers / by: (Language materials, printed)

探討國內ERP使用者之顧客忠誠度 = = The Study of Customer Loyalty of ERP Users in Taiwan / by: (Language materials, printed)

網路商店購物顧客自發行為之研究 = = The Study of Customer Voluntary Performance for Internet Shopping / by: (Language materials, printed)

影響顧客自發行為之研究 = = The Study of Affecting Factors on Customer Voluntary Performance : An Empirical Study of Chunghwa Telecom ADSL in Northern Taiwan : 以北部地區中華電信ADSL為例 / by: (Language materials, printed)

加盟業者品牌忠誠度之研究 = = The Study of Franchise Brand Loyalty : An Empirical Study of Real Estate Broker of Franchisers : 以不動產仲介經紀業連鎖加盟店為例 / by: (Language materials, printed)

銀行財富管理顧客投資組合與顧客自發行為之研究 = = The Study of Investment Portfolio and Customer Voluntary Performance on Wealth Management / by: (Language materials, printed)

金融機構專業知識與關係品質對顧客再臨意願影響之研究 = = Studies on the effect of customers' willingness to repurchase with expertise and relationship quality in financial institutions / by: (Language materials, printed)

化工建材銷售行為之研究 = = Selling behavior study of chemical building materials : an example of silicone rubber : 以矽橡膠為例 / by: (Language materials, printed)

聯合行銷活動對於品牌權益之影響 : = 以觀光業為例 = The impact of joint marketing activities on brand equity - an example of Taiwan’s tourism industry / by: (Language materials, printed)

虛擬品牌社群中使用者對品牌契合的前置因素及影響結果之研究 : = 以銀行業Instagram官方帳號為例 = The study on users brand engagement antecedents and consequences in the virtual brand community – a case of banking on instagram official accounts / by: (Language materials, printed)

綠色認知混淆、從眾行為與綠色購買意願關聯性之研究 : = 以品牌權益為中介變數 =A sudy on the relationship between green consumer confusion, conformity and green purchase intention : brand equity as mdiator / by: (Language materials, printed)

運用線性結構關係模式探討銷售人員特質、品牌權益、銷售行為、關係品質、顧客自發行為與銷售績效關係之影響 = = Applying Linear Structural Equation Model to Study the Influence of Salesperson Characteristics, Brand Equity, Selling Behavior, Relationship Quality, Customer Voluntary Performance and Sales Performance : An Empirical Study of Life Insurance Industy in Taiwan : 以台灣壽險業為例 / by: (Language materials, printed)

非營利組織整合行銷傳播研究 = = The Study of Integrated Marketing Communication for Non-Profit Organization : An Empirical Study of Corporate Foundations : 以企業基金會為例 / by: (Language materials, printed)

影響壽險業臨櫃客服中心顧客滿意因素之研究 = = The Study of Influence Factors of Customer Satisfaction in the Life Insurance Walk-in Customer Service Center / by: (Language materials, printed)

影響女性顧客購買化妝品忠誠度之關係探討 = = The Study of Female Customer Loyalty in Purchasing Cosmetics / by: (Language materials, printed)

國際觀光旅館顧客忠誠度之研究 = = The Study of Customer Loyalty : An Empirical Study of an International Hotel in Hualien : 以花蓮某國際觀光旅館為例 / by: (Language materials, printed)

醫療顧客自發行為之研究 = = The Study of Medical Customer Voluntary Performance : An Empirical Study of Hospital Industry in Hualien : 以花蓮地區醫院為例 / by: (Language materials, printed)

影響消費者購買化妝品之顧客忠誠研究-以知覺價值為中介變數 = = The Study of Antecedents of Customer Loyalty for Cosmeties Purchase – Perecived Value as Mediating Variable / by: (Language materials, printed)

社群媒體行銷對品牌權益影響之研究 : = 以結構鑲嵌為調節效果 = A study on the influence of social media marketing on brand equity - taking structure embeddedness as moderator / by: (Language materials, printed)