體驗行銷
Overview
| Works: | 14 works in 3 publications in 3 languages | |
|---|---|---|
Titles
服務接觸2.0下顧客體驗之前因與結果 : = 以顧客旅程設計為調節變數=The antecedences and consequences of customer experience under service encounter 2.0 — customer journey design as moderators /
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以體驗行銷探討天然染色手工藝體驗策略要素 = = Exploring the experiential strategy elements of experiential marketing for natural dyeing handicrafts /
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餐飲服務業消費者體驗對顧客反應之影響 = = The Impact of Consumer Experience on Customer Response in Food Service Industry : The Experiential Marketing Perspective : 體驗行銷之觀點 /
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(Language materials, printed)
太魯閣國家公園遊客體驗價值之研究 = = The Research on Tourist Experiential Value in the Taroko National Park /
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關係、體驗行銷與顧客行為意圖之探討 = = A Study of the Relationship among Relational Marketing, Experiential Marketing and Behavioral Intetion : An Example of Saloon Industry : 以美容業為例 /
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(Language materials, printed)
事件行銷對品牌經驗影響之研究 = = The Effect of Event Marketing on Brand Experience:Empirical Evidence from Luxury Goods : 以奢侈品為例 /
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Subjects