體驗行銷
概要
| 作品: | 14 作品在 3 項出版品 3 種語言 | |
|---|---|---|
書目資訊
餐飲服務業消費者體驗對顧客反應之影響 = = The Impact of Consumer Experience on Customer Response in Food Service Industry : The Experiential Marketing Perspective : 體驗行銷之觀點 /
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(書目-語言資料,印刷品)
影響消費者購買豪華進口汽車因素之研究 : = 以Mercedes–Benz與BMW為例 = A study of factors affecting consumers' purchase of imported luxury cars : the case of Mercedes-Benz and BMW /
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(書目-語言資料,印刷品)
服務接觸2.0下顧客體驗之前因與結果 : = 以顧客旅程設計為調節變數=The antecedences and consequences of customer experience under service encounter 2.0 — customer journey design as moderators /
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(書目-語言資料,印刷品)
以體驗行銷探討天然染色手工藝體驗策略要素 = = Exploring the experiential strategy elements of experiential marketing for natural dyeing handicrafts /
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(書目-語言資料,印刷品)
主題